Toxic mercury found in Pakistani Gori beauty cream banned in India

An investigation into the sale of 'Gori beauty cream', which is manufactured in Pakistan and banned in India, has revealed the presence of extremely harmful and toxic substances. According to a report by Sandesh (Desh), laboratory testing of this cream found 5,000 parts per million (PPM) mercury, whereas its prescribed limit should be less than 1 PPM.

Use of this cream can pose serious health risks. According to experts, mercury can enter the body through the skin, affecting melanin production to lighten skin tone. However, it can cause damage to the kidneys, skin, and nervous system. Additionally, the lead present in the cream can damage vital organs and the brain. Long-term use of this product can also lead to issues such as skin irritation, itching, redness, and thinning of the skin.

A ban was imposed on this cream after 18 women in Maharashtra developed kidney-related problems. The investigation revealed that all these women were using 'Gori beauty cream'. Currently, this product is available on local shops and e-commerce platforms. Its price ranges between approximately ₹380 to ₹800. Information suggests that the sale of this cream is ongoing in other areas besides Maharashtra and Madhya Pradesh. An investigation is underway into how these products are reaching the market despite the Government of India's ban on the import of goods from Pakistan.

Action has also been taken against this brand abroad. In 2021, New Zealand's medicines regulator Medsafe issued a warning regarding some products of this cream. Furthermore, in 2025, the Philippines' FDA also expressed concerns regarding the safety and regulatory approval of this brand. Consumers have been advised not to use such creams and to check the manufacturer, ingredients, batch number, and expiry date while purchasing any cosmetic product.

Gori beauty cream was a cosmetic product manufactured in Pakistan that was used to lighten skin tone.