Heavy rush of buyers in Surat's historic Chauta Bazaar on the auspicious occasion of Diwali

A tremendous buzz and wonderful glow were seen in the markets of Surat on Diwali day. A heavy rush of buyers was witnessed in the city's historic Chauta Bazaar. People were rushing to buy clothes, sweets, firecrackers and worship materials on the main roads including Chauta Bazaar. Everyone from children to elders was enthusiastically busy in Diwali shopping. With the markets remaining open until late, customers purchased items of their choice.

Due to this unexpected crowd in Chauta Bazaar, a wave of immense happiness spread among the traders and their faces lit up. Following this blockbuster festive shopping, traders are now fully engaged in preparations for the upcoming Labh Pancham and New Year business muhurtas. Amidst this enthusiasm, the movement of customers continued in Surat's markets.

On the other hand, a large number of customers flocked to jewellers in Ahmedabad on the auspicious festival of auspicious Dhanteras to make token purchases. A large number of customers were seen buying gold and silver in most of Ahmedabad's showrooms. Due to the drop in gold and silver prices on Pushya Nakshatra and Dhanteras, a heavy crowd was seen at Ahmedabad's jewellery showrooms. Jewellery trader Ravi Shah told TV9 in a conversation that good buying was seen when prices fell during Pushya Nakshatra and a lot of advance booking has been done for Dhanteras.

Talking about this, figures from the jewellery market have also come to the fore in other reports. At Vaman Hari Pethe Jewellery in Dadar, Mumbai, people purchased gold jewellery on the occasion of Dhanteras on Friday, 6th November 2026. In the same sequence, the price of gold on MCX fell by more than 2,000 rupees and a major decline was also recorded in the silver price.

According to a report filed by Aditya K. Rana from New Delhi on 6 November 2026, a sale of 66,000 crore rupees was estimated on Dhanteras. According to the All India Jewellers and Goldsmith Federation (AIJGF), the sale of gold and silver jewellery and coins on this Dhanteras could reach around 66 thousand crore rupees. This organisation has expressed an estimated increase of about 10 percent in the sales value compared to last year.

Looking at the data of the World Gold Council (WGC), India's demand for gold jewellery during July to September 2026 decreased by 20 percent compared to the same period last year, standing at 99.9 tonnes. However, during this same July to September 2026, expenditure on jewellery increased by 16 percent to reach around 1 lakh 48 thousand 700 crore rupees. World Gold Council (WGC) data clearly state that due to expensive gold, the demand for jewellery in the country is decreasing in terms of weight.

On this festival of Diwali, along with traditional shopping, wonderful experiments in environmental preservation were also seen. Swati Jain, a mother from Surat, made smoke-free Diwali firecrackers using 80 wooden ice cream sticks, which were presented for the first time in Diwali 2025. This eco-friendly solution by Swati Jain minimizes pollution and has been combined with battery-operated lamps as well as organic colours.

Thus, on this holy occasion of Diwali and Dhanteras, a heavy buzz of shopping was seen in Surat's historic Chauta Bazaar, while on the other hand, discussions on gold and silver purchases, market conditions and new experiments across the country and Gujarat filled both traders and customers with enthusiasm.