Shopping spree in Surat's jewellery market as gold and silver prices drop on Dhanteras

According to a report by Sandesh, unprecedented enthusiasm for shopping was witnessed in Surat's bullion market and jewellery showrooms on the auspicious day of Dhanteras. As per Hindu tradition, purchasing gold and silver metals, utensils, or Lakshmi-Ganesh coins is considered auspicious on this day, leading to showrooms being housefull.

On the main day of the festival, there has been a significant decrease in local and global prices of gold and silver. A decline of ₹2,500 per 1 tola was recorded in gold prices, while a major drop of ₹5,000 per kilogram was seen in silver prices. Customers expressed great joy at this decline after prices had been continuously rising ahead of the wedding season and festivals.

Families reached the shops as soon as they opened in Surat's main jewellery hubs such as Ghoddod Road, Bhagal, Chowk Bazar, Adajan, and Varachha. Gold necklaces, chains, rings, as well as silver coins and puja thalis were purchased on a large scale by the people.

Surat is the second largest city in the state of Gujarat after Ahmedabad. Located on the banks of the Tapti river, this city is the commercial and economic centre of South Gujarat. The diamond and textile industries are highly developed here, and approximately 90% of the world's diamonds are cut and polished here.