'Hanuman Ansh' OTT and TV rights sold for ₹63 crore

Bollywood film 'Hanuman Ansh' has secured a massive and lucrative deal following its theatrical success, according to Aaj Tak reports. Sony Pictures Networks India has purchased the digital and satellite rights for this film for ₹63 crore. According to a report by 'Bollywood Hungama', the film producers have received this substantial amount for their post-theatrical distribution, which has become another significant source of earnings alongside their impressive box office success. However, while Sony has made an official announcement regarding the purchase of the rights, the specific amount of the deal has not been independently confirmed.

Directed by Vishal Chaturvedi, this devotional drama's story is inspired by the life of Neem Karoli Baba. The film had an extraordinary journey in cinemas. Released on 7 August, the film initially appeared to struggle, but it gained momentum from the third week and saw a massive surge in the subsequent weeks.

The financial success of this film has been highly remarkable. Made on a budget of just ₹2 crore, 'Hanuman Ansh' has earned approximately ₹453 crore worldwide. This figure is considered one of the best returns on investment (ROI) to date for any Indian film. Despite stiff competition from big-budget films, due to its consistent performance, this small film has become one of the most profitable theatrical projects of the year.

The film is now set to arrive on OTT platforms. According to Aaj Tak reports, 'Hanuman Ansh' will begin streaming on Sony LIV from 27 November. Following its television premiere, it will also be aired on Sony MAX. Interestingly, its release on the digital platform is happening more than three months after its theatrical release, which is significantly longer than the release gap seen in many current Indian films.

Due to its long run in cinemas, the film has gained greater importance as post-theatrical rights. Sony expects that viewers who could not watch it in cinemas, or those who wish to watch the story again, will watch the film in large numbers. This deal demonstrates how a film that no one expected can command such a high price on various distribution platforms after becoming a hit in cinemas. Unlike films that secure expensive streaming deals based solely on star power or pre-release hype, 'Hanuman Ansh' has entered the digital market with strong audience demand.

The film's producers are now planning a celebration of success in Mumbai, which will include the film's cast, crew, and distribution partners.

Neem Karoli Baba was a renowned Hindu saint, whose life inspired this film. Through this film, an attempt was made to depict aspects of his life.