Prestige Group invests ₹524 crore for residential project in Noida

According to a report by The Economic Times, real estate major Prestige Estate Projects Limited has made a significant investment for the development of a new residential project in Noida. The company has entered into a deal worth ₹524 crore to acquire a 100 percent stake in Allure Developers. This significant acquisition process was completed through a share purchase agreement on 6 November, 2026.

The main objective of this acquisition is to develop a residential project in Sector 150 of Noida. Allure Developers is currently actively involved in the construction work of the project in this area. This investment made by the Prestige Group demonstrates the company's strong presence in the Noida real estate market. Even before this, the Prestige Group has made similar acquisitions as part of its expansion strategy, which includes the purchase of Gloind Vintage Infra for ₹519 crore.

Prestige Estate Projects Limited has been one of India's leading real estate development companies. During its past tenure, the company has successfully completed several large residential, commercial, and retail projects in various cities of the country. The company is primarily known for modern lifestyle and quality construction, and it has been consistently making strategic investments to expand its business into new markets. Through this new project, the company is expected to further strengthen its hold in the developing residential area of Noida.