Success in biscuit market could be difficult for Reliance: Britannia CEO

Britannia Industries CEO and MD Rakshit Hargave has expressed skepticism regarding Reliance Industries' entry into the biscuit market. According to a report by The Economic Times, Hargave stated that the biscuit market operates differently from the cola segment. He hinted that just as Reliance was able to bring a major change in the cola market, it might be difficult for them to achieve similar success in the biscuit sector.

Britannia is constantly monitoring Reliance's expansion efforts in the biscuit sector. However, Hargave expressed confidence that Britannia will endure with its market position and strong market moats. He added that due to the different pricing structure in the biscuit market, Reliance's ability to bring a major change in the market could be limited.

Britannia is optimistic about facing Reliance's presence and is focusing on its growth plans. Reliance is continuing its efforts to expand its biscuit business across India, which is being closely monitored by Britannia.