Apple records record-breaking earnings in India despite price hikes

According to a report by Amar Ujala, global tech giant Apple has delivered an extremely शानदार performance in the fourth quarter of this financial year. Despite an increase in device prices in the global market and the rising cost of components used in production, the company has recorded a significant year-on-year increase of 12 per cent. With this growth, the company has achieved a record-breaking revenue of $114.5 billion. The Indian market has played the most important role in this historic success for Apple, where the company has broken all previous earnings records, and India has proven to be the biggest game-changer for this global surge.

During the earnings call, Apple CEO John Turner made special mention that this quarter has been the best ever for India. He hailed the 'Apple Pay' service, launched in the Indian market in collaboration with Axis Bank, as a major milestone for the company.

According to the company's CFO Kayan Parekh, a record-breaking increase has been noted in the number of iPhone upgraders in major markets such as the USA, China, Japan, and India.

According to Counterpoint Research Director Tarun Pathak, iPhone 17 was the most shipped model in India. Although a slight decline was observed in overall iPhone shipments, Apple's average selling price in India has crossed the $1000 threshold for the first time.

According to research, India is no longer just an iPhone market, but has become a key market for Apple's entire ecosystem, including MacBooks, various services, and accessories. Due to easy financing facilities, attractive exchange offers, local production, and the expansion of stores in India, Apple's sales in the premium segment have gained significant momentum. In this quarter, the affordable 'MacBook Neo' has also touched new sales figures.

Due to the increasing demand for Artificial Intelligence infrastructure, memory and storage components have become more expensive, forcing Apple to increase the prices of its devices. Nevertheless, no decline has been observed in the company's demand.

The company is preparing to introduce its strongest product lineup to date for the upcoming festive season. This lineup includes the company's first foldable phone iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max. Additionally, the company has introduced touch-screen support in the Mac portfolio for the first time, a new 'Siri AI', and a new range of home devices.