Visnagar emerges as new Diamond City as craze for diamond jewellery grows among Gen Z
Diamond production and exports are being carried out through high-tech technology in Visnagar, North Gujarat
By Capital Kranti desk, Gandhinagar · Editor: Parth Thakkar
6 November 2026, 8:08 pm · 1 min read
This story was written by AI from the sources listed below; every claim and number in it was checked against them before it went up. How we check
A significant shift in shopping trends has been observed in Gujarat on the occasion of Dhanteras. According to a report by TV9 Gujarati, today's Gen Z generation is becoming more attracted to real diamond jewellery instead of traditional gold. Due to this change, the city of Visnagar in North Gujarat has now emerged as a 'Diamond City'.
North Gujarat's largest diamond manufacturing and polishing unit is operational in Visnagar. Here, diamonds are cut and polished using high-tech technology from Israel as well as state-of-the-art robots and automation.
The diamonds prepared here are not limited to the local market, but are exported to international markets such as Hong Kong, Belgium, China, and Chennai. The growth of this industry is creating new opportunities for trade and employment at the local level.
Visnagar city was once known for the production of copper and brass utensils, but now it is creating a new identity as a hub of the diamond industry, similar to Surat.
5 cars gutted in fire at parking lot on 150 Feet Ring Road
No casualties reported in the incident that occurred in the common parking area of Madhav Park Society
Vadodara Cyber Crime Police bust ₹1.57 crore investment fraud gang
Police arrest 4 accused and seize more than 360 SIM cards
Two individuals arrested for defrauding cloth merchant of ₹5.50 lakh
Saroli Police arrested Rahamtulla Sheikh and Vicky Rohra based on technical surveillance