New customers grow 50 percent in PhonePe Invest after brand change

According to a Business Standard report, PhonePe's investing and trading platform, PhonePe Invest, witnessed impressive customer growth in October 2026. During this period, the platform's registration baseline increased by 80 percent and a 50 percent growth was recorded in the addition of new customers. This growth is seen behind changing the platform's name to PhonePe Invest in October 2026 as well as introducing new tools and capabilities to provide investors with deep and accurate insights into their portfolios.

With this evolution, the platform brought its investment and wealth-related services under the PhonePe brand, making investing more accessible to a wider user base. A major new tool called Portfolio Optimizer has been added to the platform, which combines three capabilities: build, review, and optimize into a single experience. This tool meets three main requirements of retail investors. Under build, it simplifies the investment journey for beginners by providing guidance in portfolio creation.

The review feature provides deep portfolio analytics and research-backed insights for investors to check the health of their investments not only on PhonePe Invest but also across all other demat accounts. Users can easily import holdings from all demat accounts and view their consolidated portfolio in a single place. This provides a holistic picture of portfolio health, asset allocation, and sector exposure, along with insights to identify under-rated assets and concentration risk at no cost.

The optimize feature allows taking action with a single click to optimize the portfolio by replacing under-rated stocks with better-rated stocks. Speaking about this development, PhonePe Invest Business Head Vijay Ajmera stated that they are encouraged by the response to PhonePe Invest's transformation and the early traction received from customers. The growth in new customer additions reinforces the fact that beyond enabling transactions, there is an opportunity to create a more comprehensive investment experience.

He further stated that they believe the next phase of investment is also about helping people better understand, evaluate, and manage their investments. With capabilities like Portfolio Optimizer, their aim is to democratize research-backed portfolio insights and tools and make them accessible to every Indian. By enabling users to review consolidated holdings across multiple demat accounts, they help them make informed decisions while retaining control over their investment decisions.

As they build PhonePe Invest, they will continue to launch a powerful new suite of smart investment features for every Indian investor. PhonePe Invest provides access to a range of investment products, including shares, ETFs, IPOs, mutual funds, and futures and options, complemented by research-backed tools and insights designed to support investors at various stages of their investment journey. According to the report, this content has been auto-generated from a syndicated feed.