Cricket is the world's largest media property after NFL
Oliver Wyman analysts discuss the global expansion of IPL and the potential of women's sports
By Capital Kranti desk, Gandhinagar · Editor: Parth Thakkar
7 November 2026, 7:26 pm · 1 min read
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According to analysts from Oliver Wyman, cricket is the world's largest media property apart from the NFL. While the IPL has seen significant growth, the next phase of cricket's expansion must come not only from India but also from international markets such as North America, Europe, Australia, and Asia. The IPL is its crown jewel as it brings together players from all these regions.
According to the analysts, women's sports represent one of India's biggest opportunities. South Asia may not fully recognise the scale of this opportunity, but it is a massive asset. Women's sports bring empowerment and can increase social cohesion compared to many other factors.
The Indian Premier League (IPL) is a professional Twenty20 (T20) cricket league in India, organised by the Board of Control for Cricket in India (BCCI). Established in 2007, the league is contested by ten city-based franchise teams. It is considered the most professionally successful cricket league in the world.
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