Bikaner's bhujia becomes India's billion-dollar snack industry
According to a report by The Economic Times, bhujia, which once started as a simple small shop, has today turned into a massive national empire with global investors.
By Capital Kranti desk, Gandhinagar · Editor: Parth Thakkar
12 November 2026, 1:53 pm · 2 min read
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According to a report by The Economic Times, a simple packet of bhujia has traveled a long journey starting from Bikaner and has today proven to be a billion-dollar recipe in the Indian market. Having started in 1937 as a small family-run namkeen shop, it has now become a massive national snack empire with the support of global investors and is also preparing to enter the stock market.
As Haldiram's keeps an eye on Dalal Street, India's simple sev, bhujia, and namkeen are finding their place on the global investment menu. Behind this crunchy snack lies serious business and large-scale trade, which has caught the attention of everyone in the country's financial world.
Looking at the history behind this success, this brand was started by Gangabishan Agrawal. The business established by him has progressed over time and today it has secured a place among the country's renowned brands. The history of the brand's founder and their initial journey plays a major role in bringing this snack industry to this height.
Investors are showing interest in this sector at a global level, and the Indian snack market is no longer limited to the local level; its value is also increasing internationally. This journey, which started as a family business, has today taken a corporate form and its economic aspects have become very strong.
With the development of this industry, new possibilities are opening up in the market, and more investments and expansion can be seen in this sector in the coming time. This is a landmark success in the country's food and snack market, which has given a global identity to local taste.
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