Zomato launches 'Limitless Delivery' feature for orders up to 40 km

According to a report, renowned food delivery company Zomato has introduced a new and significant feature, 'Limitless Delivery', for its users. With the help of this new feature, customers can now order food from selected restaurants located up to 40 kilometres away within the same city. The introduction of this facility will greatly increase the options for customers to order meals from their favourite restaurants, as they will no longer be dependent solely on restaurants in their immediate vicinity but can order from well-known establishments in other parts of the city.

Currently, this new facility has been launched in seven major cities of the country. These cities include Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad. The primary objective of this initiative is to make a larger number of restaurants and a wider variety of food options available to customers.

Aditya Mungala, CEO of Zomato's food and delivery business, providing information about this new initiative, stated that this facility will give customers the option to order food from their favourite restaurants located far from them. This will provide customers the opportunity to order food from their preferred places situated in other parts of the city.

However, while using this facility, it is necessary for customers to know that despite the maximum limit of 40 kilometres, not all restaurants within this distance will provide delivery under this feature. Only selected restaurants that are willing to accept long-distance orders will provide this facility.

The process of how customers can use this 'Limitless Delivery' feature has also been clarified. Users must first go to the homepage of the Zomato app. There, in the 'Explore More' section, a separate shortcut for 'Limitless Delivery' will be visible. Upon tapping this shortcut, a list of restaurants accepting long-distance orders will appear, from which the customer can select their preferred restaurant and place an order.

Furthermore, if a customer wishes to order food from a specific restaurant, they can search for that restaurant's name directly on the app. The search will immediately reveal whether that restaurant has the capacity to deliver food to the customer's delivery address. The options appearing in the search will be entirely based on the customer's location and the delivery service available there.

This facility could prove to be very useful especially for those who do not find their favourite dishes or a specific type of cuisine in their local area. This will give them the opportunity to get their preferred meal from other parts of the city.

However, for long-distance orders to be received, compliance with some important conditions is necessary. Firstly, the concerned restaurant must give consent to accept long-distance orders. Secondly, the customer's address must be within the designated delivery area of that restaurant. Thirdly, the availability of a delivery partner at that time will also be a deciding factor.

The situation regarding additional charges and timing is not yet clear. According to the report, Zomato has not yet clarified whether any additional delivery charge will be levied for ordering under 'Limitless Delivery'. Similarly, the company has not provided separate information regarding how much time long-distance orders will take to arrive. Therefore, customers are advised to carefully check the delivery charge and estimated delivery time shown on the app before ordering.